Guides
Guides for care provider websites.
Plain-language, sourced answers to what administrators, owners and marketing directors ask us most.
All guides
Care Compare star ratings and your website
Families and hospital discharge planners look at your Care Compare page whether you mention it or not. Knowing how the ratings are built tells you what to say about yours, and what not to say.
Read the guide →GuideHIPAA and your marketing website
Most of a marketing website has nothing to do with HIPAA. A few parts of it have a lot to do with HIPAA, and those are the parts that get providers into trouble: forms, resident photos, review replies and tracking code.
Read the guide →GuideHow to explain Medicare, Medicaid and VA benefits on your website
Families land on your payment page scared about money. Give them accurate rules, current numbers and a person to call, and never promise coverage you cannot control.
Read the guide →GuideHow to fill beds from Google
When a family searches for a nursing home near them, Google shows a map and three names before it shows a single website. Getting into that map, and turning the click into a tour, is mostly unglamorous work done well and kept up.
Read the guide →GuideRecruiting CNAs, LPNs and RNs with your website
A good careers page answers a caregiver's real questions in the first screen: what it pays, what the shifts are, who they will work with and how fast they can apply from a phone.
Read the guide →GuideThe launch checklist for a senior living or long-term care website
Use this list before a new site goes live and once a year after that. It covers what families need, what regulators expect to see and what quietly breaks when nobody is watching.
Read the guide →GuideWebsite accessibility for senior living and care providers
Your website's readers are older adults and the families helping them, many with low vision, hearing loss or shaky hands. Accessibility is part of serving them, and for many providers it is also a legal duty with dates attached.
Read the guide →GuideWhat a care provider website should cost, and what to watch for in the contract
The price of a care provider website depends less on design than on who writes the content, who keeps it accurate and who owns it when the contract ends. Here is how to compare options honestly.
Read the guide →GuideWhat a home health or hospice agency website needs
An agency website serves two readers at once: the referral source who needs to send a patient today, and the family trying to understand what is happening. Build for both.
Read the guide →GuideWhat families look for on a nursing home website
Most families find your website in the middle of a hard week. They are checking a short list of things, often from a phone in a hospital hallway, and the sites that answer those things plainly get the call.
Read the guide →
Let’s talk
Ready for a website families trust on sight?
Tell us about your community by email, phone or text. We reply within one business day, and most sites go live in about 3 days.
- Every website custom built, never reused or resold
- Designs $1,500–$7,500 · pay in full or 6 interest-free payments
- Hosting $79–$149/mo, based on complexity
- Typical launch in 3 days
- Tour scheduling, careers, notices and accessibility built in
Census Web Studio · 4205 N MoPac Expy #570, PMB 898213, Austin, TX 78731. We work with care providers across the United States.