Bentonville is the seat of Benton County. The city had about 63,100 residents in 2025 by Census Bureau estimates, and only 8.3% were 65 or older in the 2020 to 2024 American Community Survey. Bella Vista, just north, is a different story: 31.6% of its residents were 65 or older in the same survey. Benton County as a whole was 14.5% 65 and older in the 2025 estimates, with about 332,600 residents.
That split shapes the website. Bella Vista readers are often the older adults themselves, planning ahead, who want floor plans, costs and what daily life looks like. Bentonville and Rogers readers are often adult children who want to know about care levels, family updates and how quickly you can admit. Separate pages for each audience work better than one page for everyone.
Hospital names changed in 2026. Freeman Health System completed its purchase of Northwest Health on June 1, 2026, and the Bentonville hospital is now listed as Freeman Health System - Bentonville Medical Center. Freeman says more naming updates will follow, so update any referral partner lists, discharge planning pages and old blog posts that still say Northwest Medical Center. Mercy Hospital Northwest Arkansas in Rogers is the other main local hospital.
Benton County is also multilingual. In the 2020 to 2024 American Community Survey, 15.8% of county residents age 5 and up spoke a language other than English at home, 17.6% in Bentonville and 25.5% in Rogers. If your staff can admit and care for families in other languages, say so.
Hospitals and health systems that refer patients
- Freeman Health System - Bentonville Medical Center
- Mercy Hospital Northwest Arkansas (Rogers)
- Freeman Health System - Siloam Springs Medical Center
Towns families search from
Bella Vista, Rogers, Centerton, Pea Ridge, Lowell, Cave Springs, Gravette, Siloam Springs, Springdale. A good Bentonville site names the places your residents and their families actually come from.
Arkansas rules that apply here
Licensing, inspections, payment programs and the ombudsman for Bentonville are set at the state level. See what a Arkansas care provider website should show.
Questions
Why does a Bentonville provider need a Bella Vista page?
Bella Vista has a much older population. Census Bureau data show 31.6% of Bella Vista residents were 65 or older in 2020 to 2024, compared with 8.3% in Bentonville. Older adults there search for their own town.
Is Northwest Medical Center-Bentonville still the hospital name?
No. After Freeman Health System bought Northwest Health on June 1, 2026, the hospital is listed as Freeman Health System - Bentonville Medical Center. Freeman has said more naming updates are coming.
Sources
- U.S. Census Bureau QuickFacts: Arkansas and Little Rock, Fayetteville, Fort Smith, Jonesboro and Bentonville cities
- U.S. Census Bureau QuickFacts: Pulaski, Washington, Benton, Sebastian, Craighead and Saline counties
- U.S. Census Bureau QuickFacts: Bella Vista, Rogers and Springdale cities; Crawford, Greene and Faulkner counties
- U.S. Census Bureau QuickFacts: language spoken at home, Washington, Benton and Sebastian counties; Fort Smith, Bentonville and Fayetteville
- Freeman Health System: Completes acquisition of Northwest Health (June 1, 2026)
- Freeman Health System, Northwest Arkansas locations
- Mercy Hospital Northwest Arkansas
