Jonesboro is in Craighead County, which has two county seats, Jonesboro and Lake City. The city had about 83,300 residents in 2025 by Census Bureau estimates, and 14.2% were 65 or older in the 2020 to 2024 American Community Survey. Craighead County was 14.9% 65 and older in the 2025 estimates. Greene County, around Paragould, was 17.4%.
Two hospitals anchor the referral picture. St. Bernards Healthcare is the Jonesboro-based system, founded more than a century ago. NEA Baptist Memorial Hospital on East Johnson Avenue is part of Baptist Memorial Health Care and has inpatient and outpatient rehabilitation programs. Because NEA Baptist runs its own rehabilitation programs, an independent nursing home, home health agency or hospice needs to say clearly what it adds: the specialty programs you run, the towns you cover and how fast you can start care.
Jonesboro is also one of three places in Arkansas with a PACE program. DHS lists Total Life Healthcare in Jonesboro for people 55 and older who need nursing facility level care and can live safely at home with support. Families comparing options may land on PACE, ARChoices and assisted living in the same search. A short, honest comparison on your site will keep them reading.
Many families here live outside the city. Build location pages for the towns you really serve, such as Paragould, Brookland, Bono, Trumann, Harrisburg and Lake City, and give drive times. For home health and hospice, list the counties in your licensed service area, since Arkansas ties that area to your Permit of Approval.
Hospitals and health systems that refer patients
Towns families search from
Paragould, Brookland, Bono, Trumann, Harrisburg, Lake City, Bay, Walnut Ridge, Blytheville. A good Jonesboro site names the places your residents and their families actually come from.
Arkansas rules that apply here
Licensing, inspections, payment programs and the ombudsman for Jonesboro are set at the state level. See what a Arkansas care provider website should show.
Questions
Is there a PACE program in Jonesboro?
Yes. Arkansas DHS lists Total Life Healthcare in Jonesboro as the PACE program for Northeast Arkansas. It serves people 55 and older who need nursing facility level care.
Which nearby towns should a Jonesboro care website cover?
Start with the towns your residents and patients actually come from. Paragould, Brookland, Bono, Trumann and Harrisburg are common search areas around Jonesboro.
Sources
- U.S. Census Bureau QuickFacts: Arkansas and Little Rock, Fayetteville, Fort Smith, Jonesboro and Bentonville cities
- U.S. Census Bureau QuickFacts: Pulaski, Washington, Benton, Sebastian, Craighead and Saline counties
- U.S. Census Bureau QuickFacts: Bella Vista, Rogers and Springdale cities; Crawford, Greene and Faulkner counties
- St. Bernards Healthcare
- NEA Baptist Memorial Hospital
- Arkansas DHS: Long-Term Services and Supports (LTSS) Medicaid Assistance
- Arkansas Department of Health: Rules for Home Health Agencies (20 CAR Part 46, proposed rulemaking markup, 2025)
