Dallas, TX

Websites for nursing homes and senior living in Dallas

Dallas families compare you against a long list of choices across Dallas County and the northern suburbs. Your website has to make the short list on its own.

Dallas is the seat of Dallas County, which had about 2.66 million residents on July 1, 2025. About 13.0% of the county was 65 or older, roughly 346,000 people (U.S. Census Bureau QuickFacts, Vintage 2025 estimates). The city itself had about 1.33 million residents, and 11.8% were 65 or older, roughly 157,000 people.

Post-acute referrals in Dallas come out of a dense hospital market. Parkland Health, UT Southwestern Medical Center's William P. Clements Jr. University Hospital, Baylor University Medical Center, Methodist Dallas Medical Center, Texas Health Dallas and Medical City Dallas all discharge patients who need skilled nursing, home health or hospice. Discharge planners and case managers want three things fast: what you accept, how quickly you can admit, and a direct phone number. Put those on a page built for them, not buried in the family pages.

Language matters here. In the city of Dallas, 41.2% of residents age 5 and older speak a language other than English at home, and about 42.6% of residents are Hispanic or Latino (QuickFacts). The Census Bureau's 2020-2024 American Community Survey counts about 31,000 Dallas residents age 65 and older who speak Spanish at home. Admissions, payment and visiting pages in Spanish, plus a bilingual phone line if you have one, will reach families your competitors miss.

Families rarely search for "Dallas" alone. They search the suburb where Mom lives or where the adult child works: Irving, Garland, Richardson, Mesquite, Grand Prairie, Carrollton, the Park Cities. Name the neighborhoods and nearby cities you actually serve, with drive times from landmarks families know, and keep your Google Business Profile address and hours identical to the website.

Hospitals and health systems that refer patients

Towns families search from

Irving, Garland, Richardson, Mesquite, Grand Prairie, Carrollton, University Park, Highland Park, DeSoto, Duncanville, Rowlett. A good Dallas site names the places your residents and their families actually come from.

Texas rules that apply here

Licensing, inspections, payment programs and the ombudsman for Dallas are set at the state level. See what a Texas care provider website should show.

Questions

How can Dallas families check a nursing home or assisted living record?

Through the Texas HHSC Long-Term Care Provider Search, which shows nursing homes, assisted living, adult day, home health and hospice providers. Link to it from your website so families can see you are comfortable being checked.

Should a Dallas senior living website have Spanish pages?

In most cases, yes. Census data show 41.2% of Dallas residents age 5 and older speak a language other than English at home, and about 31,000 residents 65 and older speak Spanish at home. Start with admissions, payment, visiting and contact pages.

Who helps Dallas residents with a problem in a nursing home or assisted living?

The Texas Long-term Care Ombudsman Program, at 800-252-2412. Its services are free and confidential.

Sources

  1. U.S. Census Bureau QuickFacts: Dallas, Fort Worth, Houston, San Antonio, Austin and Plano cities
  2. U.S. Census Bureau QuickFacts: Lubbock city and Lubbock, Dallas, Tarrant and Harris counties, Texas
  3. U.S. Census Bureau ACS 2020-2024 5-year, Table S1601 (Language Spoken at Home): Dallas city, Texas
  4. Texas HHS: Long-Term Care Provider Search
  5. Texas HHS: Long-Term Care (find a provider)
  6. Texas Long-term Care Ombudsman Program
  7. Parkland Health
  8. UT Southwestern Medical Center: Clements University Hospital
  9. Baylor Scott & White: Baylor University Medical Center
  10. Methodist Health System: Methodist Dallas Medical Center
  11. Texas Health Resources: Texas Health Dallas
  12. Medical City Healthcare: Medical City Dallas
  13. VA North Texas Health Care

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Websites for nursing homes, assisted living, memory care, home health and hospice in Dallas, launched in about 3 days.

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