Lubbock is the seat of Lubbock County, which had about 329,000 residents on July 1, 2025. About 15.1% of the county was 65 or older, roughly 50,000 people. The city had about 273,000 residents, 12.8% of them 65 or older, roughly 35,000 people (U.S. Census Bureau QuickFacts, Vintage 2025 estimates). The county's older share is higher than the city's, which tells you a good part of your market lives in the smaller towns around Lubbock.
Two health systems drive most post-acute referrals: UMC Health System and Covenant Health, which describes its reach as West Texas and Eastern New Mexico. Patients discharged from these hospitals may be going home to a town far from Lubbock. If you serve those towns, say so by name, and if you are a home health or hospice agency, list the counties in your service area.
About 36.6% of Lubbock residents are Hispanic or Latino, and 20.0% of residents age 5 and older speak a language other than English at home (QuickFacts). The 2020-2024 American Community Survey counts about 6,500 Lubbock residents 65 and older who speak Spanish at home. Spanish versions of your admissions, payment and contact pages are a practical step.
Families searching from outside town want logistics: how far, where to park, visiting hours, and whether someone will call them back the same day. Put a phone number at the top of every page and answer the call.
Hospitals and health systems that refer patients
Towns families search from
Wolfforth, Shallowater, Slaton, Idalou, Levelland, Abernathy, Ransom Canyon, Brownfield, Plainview. A good Lubbock site names the places your residents and their families actually come from.
Texas rules that apply here
Licensing, inspections, payment programs and the ombudsman for Lubbock are set at the state level. See what a Texas care provider website should show.
Questions
Should a Lubbock home health or hospice website list the towns it serves?
Yes. Lubbock hospitals serve patients from across West Texas, and families search by their own town. List your counties and towns plainly, and make sure they match your HHSC license and service area.
Where can Lubbock families check a nursing home or assisted living record?
In the Texas HHSC Long-Term Care Provider Search. The Texas Long-term Care Ombudsman Program (800-252-2412) can also help with concerns.
Sources
- U.S. Census Bureau QuickFacts: Lubbock city and Lubbock, Dallas, Tarrant and Harris counties, Texas
- U.S. Census Bureau ACS 2020-2024 5-year, Table S1601 (Language Spoken at Home): Lubbock city, Texas
- Texas HHS: Long-Term Care Provider Search
- Texas HHS: Long-Term Care (find a provider)
- Texas Long-term Care Ombudsman Program
- UMC Health System
- Covenant Health (Providence)
